PROJECT BACKGROUND

THE TOWN OF AMSTERDAM HAS MADE THE POLICY DECISION TO AGGRESSIVELY PURSUE A “FLAG HOTEL”
DEVELOPMENT TO COMPLEMENT THE MANY PRO-BUSINESS AND TOURISM RELATED ASSETS THEY ENJOY.
THIS IDENTIFIED NEED IS CRITICAL TO EXPAND ON THE ATTRACTION OF ENHANCED TOURISM TRAFFIC,
SUPPORT LOCAL BUSINESS GROWTH AND OPERATIONS, AND OVERALL PROVIDE A QUALITY PLACE FOR THE
TRAVELING PUBLIC TO EXTEND THEIR STAY TO ENJOY THE COMMUNITY.

WITH THE TOWN OF AMSTERDAM’S POSITIVE BUSINESS ENVIRONMENT, ITS PROXIMITY TO EXIT 27 OF THE
NEW YORK STATE THRUWAY/NYS STATE ROUTE 87 AND HIGH-PROFILE TOURIST ATTRACTIONS, IT IS
SURPRISING THAT NOT A SINGLE ALTERNATIVE FOR LODGING EXISTS WITHIN ITS BORDERS. WHEN YOU
COMBINE ALL HOTELS, MOTELS, INNS AND BED & BREAKFASTS WITHIN A FIVE-MILE RADIUS FROM THE
CENTER OF TOWN, THERE ARE ONLY THREE LODGING OPTIONS WITH A COMBINED 150 ROOMS. NONE OF
WHICH REPRESENT THE CORPORATE LEVEL “FLAG” STATUS, MEETING ROOM/DINING OPTIONS FOR 250 OR
OFFER FAMILY AMENITIES TO ATTRACT A DIVERSE CONSUMER.

IT IS THIS LACK OF “FLAG” DESIGNATED HOSPITALITY AND LODGING OPPORTUNITIES THAT HAS DRIVEN THE
TOWN OF AMSTERDAM TO STUDY THE OVERALL MARKET POTENTIAL AND DEVELOP A MARKETING STRATEGY
TO ATTRACT DEVELOPERS OF THIS TYPE OF PRODUCT TO THE NYS ROUTE 30 CORRIDOR.

THE INITIAL STRATEGY AND PURPOSE OF THIS STUDY WAS TO IDENTIFY POTENTIAL DEVELOPABLE SITES
WITHIN THE TOWN’S COMMERCIAL CORRIDOR, EVALUATE THE OPPORTUNITY AND LIMITATIONS, AND
ADVANCE THE PREDICTABILITY OF TIMEFRAME AND RELATED OVERALL SUPPORT. AS PART OF THE IN-DEPTH
EVALUATION, THE SITES WERE ANALYZED FOR LAYOUT FLEXIBILITY, AVAILABILITY OF PUBLIC
INFRASTRUCTURE, COST OF ACCESS AND ANY POTENTIAL LIMITATIONS OF LOCAL LAND USE LAWS. THROUGH
THESE VARIABLES, THE REPORT DETERMINES EACH PROPERTY’S MARKET POTENTIAL, TIMEFRAME AND
SUITABILITY FOR THE IDENTIFIED DEVELOPMENT.

IN ADDITION TO THE REAL ESTATE EVALUATION, A MORE IMPORTANT SURVEY WAS CONDUCTED OF UNIQUE
ROOM DEMAND GENERATED BY THE EXISTING BUSINESS AND TOURISM COMMUNITY AND POTENTIAL
GROWTH RELATED TO THE AVAILABILITY OF A “FLAG HOTEL” TO SUPPORT ADDITIONAL BUSINESS AND
CONSUMER ACTIVITY. THIS DEMAND IS CURRENTLY MET OUT OF THE AREA AT OTHER REGIONAL LOCATIONS.

OVERALL, THE DETERMINED NEED IS GREAT AND THE OPPORTUNITIES FOR GROWTH, ENHANCED CONSUMER
SPENDING AND COMMUNITY-BASED EVENTS ARE SIGNIFICANT WITH THE ADDITION OF THE DESIRED
HOSPITALITY DEVELOPMENT AND ENTRY INTO THE MARKET OF “FLAG” LEVEL ACCOMMODATIONS.

 

HOTEL STUDY – FOR YOUR COPY CONTACT THE TOWN CLERK OR SUPERVISOR  – HOTEL STUDY